New Balance 327 Campaign.
Over the years New Balance has built a name by continuing to update some of its classic silhouettes through myriad versions and collaborations. We were approached to work on invigorating a classic shoe.
How we helped.
Services: Campaign Support, Web Design, Naming, Ad Design, Asset Creation
The
Challenge.
New Balance needed to establish an appeal amongst a younger more diverse generation of shoe collectors without losing the brand integrity.
"style that moves with time."
The
Solution.
Through extensive target market research, historical data, and creative muscle. Clirror curated a winning campaign strategy by aligning the shoe release with nostalgic elements and influencer association.
The brand design and messaging brought forth a concise solution and noticeable results.
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The
Results.
A line of the New Balance 327 was re-released in the US in September 2020 and achieved a 150% sales increase amongst the young African American population compared to earlier releases that year.
Sales increases were so noticeable New Balance made a monumental decision to extend the 3 month campaign into early 2021.
Can we help? Click here.
